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alabama rig
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great207.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.42–$25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$164K$164K/yr · 215K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand