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agility ladder
Launch itA $1.7M/yr market growing +10.9% this quarter with returns at 1.5% — clears our launch bar.
Avg price
Incredible$23.01avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 724K searches
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$10.13–$40.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,084.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality