57
aero bars
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great136.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.37avg listing price — sweet spot $15–$100
Growth
Great+61.9%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good$308K$308K/yr · 217K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Good$22.56–$176.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.1%return rate — above 5% kills the launch gate