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Skip itSoft demand (-11.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.37avg listing price — sweet spot $15–$100
Price range
Great$9.67–$43.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,396.04avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 305K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch