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adhesive body warmers
Skip itSoft demand (-68.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$1.64–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,361.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 57K searches
Growth
Bad-68.7%90-day search growth — must beat 0% to launch