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Worth a lookShows searches that convert (11.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.67avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+55.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.63–$27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$152K$152K/yr · 84K searches
Review moat
Bad5,157.43avg incumbent reviews — the moat a new listing must climb