54
7 iron
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($33.77–$447.80) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great314.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+74.6%90-day search growth — must beat 0% to launch
Avg price
Good$133.81avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 61K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$33.77–$447.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price