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6 pack cooler
Launch itA $1.5M/yr market growing +111.3% this quarter with returns at 2.9% — clears our launch bar.
Growth
Incredible+111.3%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 1.9M searches
Avg price
Great$68.41avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.48–$317.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,715.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale