47
6 gallon bucket
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.73avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good647.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$7.95–$151.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$114K$114K/yr · 130K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch