53
5 iron
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($24.62–$1173.68) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+84.6%90-day search growth — must beat 0% to launch
Review moat
Good557.71avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$193.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$139K$139K/yr · 62K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$24.62–$1173.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price