62
5/8 rope
Worth a lookShows a sweet-spot price point ($49.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$49.12avg listing price — sweet spot $15–$100
Review moat
Great382.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+73.5%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$16.53–$247.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$149K$149K/yr · 44K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality