36
49ers kids
Skip itSoft demand (-47.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Great$10.39–$38.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,001.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 33K searches
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand