45
4 iron
Skip itPrices mostly outside the sweet spot ($34.80–$447.80) — this niche doesn't clear our bar today.
Review moat
Great195.76avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+44.2%90-day search growth — must beat 0% to launch
Avg price
Good$166.43avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$157K$157K/yr · 65K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$34.80–$447.80cheapest to priciest tracked listing — scored on the share inside $15–$100