30
34mm scope mount
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$86.79avg listing price — sweet spot $15–$100
Review moat
Good645.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 88K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.20–$321.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand