59
3 wood
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Review moat
Great203.48avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Market size
Good$473K$473K/yr · 540K searches
Avg price
Okay$199.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$32.09–$754.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price