35
3/16 spikes for track shoes
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great129.64avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad$6.87–$17.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$27K$27K/yr · 22K searches
Growth
Bad-74.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier