57
2 lb weights
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Market size
Good$726K$726K/yr · 585K searches
Price range
Good$4.95–$35.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad16,596.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality