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2.5 lb weight plate
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Price range
Good$7.50–$30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$183K$183K/yr · 139K searches
Review moat
Okay3,812.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand