53
2/0 fishing hooks
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Great+63.2%90-day search growth — must beat 0% to launch
Price range
Great$3.96–$50.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good969.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 197K searches
Brand share
Bad96%top-5 brand share — brand-locked demand