42
120 qt cooler
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Growth
Incredible+118.5%90-day search growth — must beat 0% to launch
Avg price
Great$98.86avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$19.79–$289.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,878.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 103K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale