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12 gauge marine wire
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.33avg listing price — sweet spot $15–$100
Price range
Incredible$14.66–$77.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great336.06avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$74K$74K/yr · 31K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand