47
10 qt cooler
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$49.67avg listing price — sweet spot $15–$100
Growth
Great+83.1%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$8.73–$228.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 214K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,939.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand