44
1.25 lb weight plates
Skip itSoft demand (-8.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.15avg listing price — sweet spot $15–$100
Price range
Great$13.10–$95.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good557.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 84K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch