25
yorkie christmas ornament
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great250.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.17avg listing price — sweet spot $15–$100
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 42K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.01–$10.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier