54
squeaky balls for small dogs
Worth a lookShows low returns (1.0%), but a small market ($89K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great$4.35–$48.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 65K searches
Review moat
Bad9,409.51avg incumbent reviews — the moat a new listing must climb