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small black light
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($86K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.32–$28.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,743.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 95K searches
Signals No Dominant Brand