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porch potty
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$117.72avg listing price — sweet spot $15–$100
Review moat
Okay1,586.08avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 45K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$33.83–$322.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Signals High Price