61
pet grave markers
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.62avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Great467.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.38–$126.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 184K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand