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lamb chops dog toy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.3M searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Price range
Good$3.87–$28.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Review moat
Bad37,393.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand