84
herding ball for dogs
Launch itA $2.2M/yr market growing +67.9% this quarter with returns at 1.6% — clears our launch bar.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.2M$2.2M/yr · 1.5M searches
Avg price
Incredible$40.07avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.17–$70.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+67.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,652.37avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale