63
glow in the dark ball
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Price range
Good$4.55–$29.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$148K$148K/yr · 223K searches
Review moat
Bad4,305.07avg incumbent reviews — the moat a new listing must climb