39
dragon dog toy
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.97–$29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad16,941.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$25K$25K/yr · 38K searches
Brand share
Bad98%top-5 brand share — brand-locked demand