36
doggy disc ball
Skip itSoft demand (-58.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Review moat
Great314.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.73avg listing price — sweet spot $15–$100
Price range
Great$9.52–$36.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$22K$22K/yr · 40K searches
Growth
Bad-58.0%90-day search growth — must beat 0% to launch
Signals Quality Gap