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dog soccer ball
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.37avg listing price — sweet spot $15–$100
Growth
Good+48.4%90-day search growth — must beat 0% to launch
Price range
Good$9.70–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$300K$300K/yr · 405K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad6,814.43avg incumbent reviews — the moat a new listing must climb