67
dog memorial gifts for loss of dog
Launch itA $2.1M/yr market growing +0.8% this quarter with returns at 1.1% — clears our launch bar.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Market size
Incredible$2.1M$2.1M/yr · 3.5M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.96–$55.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good667.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand