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66

dog bumper

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 58Conversion 76Competition 78Returns 93Price range 80Avg price 84Brand share 52Review moat 53Quality gap 78

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.72

avg listing price — sweet spot $15–$100

Price range

Great$5.71–$56.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+33.2%

90-day search growth — must beat 0% to launch

Review moat

Good1,385.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$168K

$168K/yr · 124K searches

Reviews