46
calming jumbo ball for dogs
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Avg price
Incredible$30.25avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.93–$55.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,612.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$21K$21K/yr · 12K searches
Growth
Bad-66.8%90-day search growth — must beat 0% to launch