46
bunny dog toy
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Price range
Good$6.12–$24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad11,129.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 91K searches
Growth
Bad-48.8%90-day search growth — must beat 0% to launch