Skip to content
52

blue dog toys

Worth a look

Shows low returns (0.8%), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 22Conversion 58Competition 74Returns 96Price range 63Avg price 71Brand share 39Review moat 19Quality gap 80

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Price range

Good$4.44–$32.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Review moat

Bad14,127.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$72K

$72K/yr · 100K searches

Search terms