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bed bug light
Worth a lookShows a sweet-spot price point ($29.96 avg), but soft demand (-10.4% this quarter) keeps it on the watch list.
Avg price
Incredible$29.96avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.32–$125.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$324K$324K/yr · 130K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Review moat
Bad12,923.17avg incumbent reviews — the moat a new listing must climb