60
zoysia grass seed
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$44.25avg listing price — sweet spot $15–$100
Market size
Good$816K$816K/yr · 572K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$16.74–$180.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,350.74avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand