51
zappify 2.0
Worth a lookShows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Growth
Incredible+195.3%90-day search growth — must beat 0% to launch
Price range
Incredible$32.95–$98.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.04avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay3,565.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 13K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand