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yellow jacket ground nest killer
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Avg price
Great$15.01avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.94–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$155K$155K/yr · 79K searches
Review moat
Bad4,842.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand