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yellow jacket dust
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+144.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.91–$63.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good874.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$528K$528K/yr · 194K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad83%top-5 click share — a locked-up shelf
Signals Trending