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worm bedding
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.40avg listing price — sweet spot $15–$100
Price range
Great$8.78–$56.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+63.6%90-day search growth — must beat 0% to launch
Review moat
Good530.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 35K searches
Brand share
Bad98%top-5 brand share — brand-locked demand