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wooden mouse traps
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,258.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.17avg listing price — sweet spot $15–$100
Price range
Okay$1.78–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$65K$65K/yr · 32K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock