53
wood pellets for fire pit
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+59.1%90-day search growth — must beat 0% to launch
Price range
Good$5.71–$37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$328K$328K/yr · 221K searches
Review moat
Okay3,829.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand