43
wok burner
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Good557.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$366K$366K/yr · 352K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good$167.61avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Price range
Bad$15.55–$568.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price