57
witch bells
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great314.21avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Price range
Good$7.35–$26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 314K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality