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wisconsin flag
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+107.3%90-day search growth — must beat 0% to launch
Avg price
Great$22.77avg listing price — sweet spot $15–$100
Review moat
Great324.44avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.26–$50.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 17K searches